Канвенцыянальнасць як семантычны фактар эфектыўнасці маўлення

Abstrakt

The article is devoted to one of the topical problems of cognitive semantics, and namely conventionality. The purpose of the article is to specify the concept of conventionality by means of interpretative description of semantic motivation of Belarusian native speakers’ efficient speech samples. It is proved that conventionality is a semantic factor of speech efficiency. It is also proved that conventionality as common cultural knowledge is shared by the whole Belarusian speech community and is verbalized by speech and language ritual routines.